Why Businesses Are Prioritising Efficiency Before Growth
Artificial intelligence is no longer just an emerging technology—it is becoming a core business priority. Recent research from consulting firm Eden McCallum highlights a significant shift in how business leaders are approaching AI, with many organisations already adjusting their workforce strategies and recruitment plans. The survey, conducted among business leaders in Q2 2026, suggests that […]
When Everything Goes Wrong: How One Trade Show Challenge Became Our Biggest Opportunity
Launching a new brand into a competitive European market is never without risk. At ESSD Consulting, we’ve helped international brands navigate those challenges for years, but sometimes the biggest lessons come from situations no one could have planned for. Our recent launch of Uinta Design at the PSI Trade Show in Düsseldorf was one of […]
